Twilight Movie Night Nearly Sold Out

Foto: Nordisk Film

At 27 of SF Bio's cinemas in Sweden, a special Twilight Movie Night will be held on June 29. The first and second film of the series wil be shown during the evening, and at midnight the third film will have its world premier - The Twilight Saga - Eclipse. The official premier is actually June 30, so SF Bio's event is the first showing of the film for which you can buy tickets. Which plenty of people have done: the tickets went on sale June 2 and quickly sold out in many cities.

"In Helsingborg, Lund and Malmö the tickets are sold out. In Malmö there was only one ticket left an hour and a half after the tickets went on sale," says Caroline Hellström, manager for promotions at SF Bio.

Most of the other cinemas have only a few random single seats available. At Bergakungen in Gothenberg, the film will be shown in the biggest theaters as well as in its VIP theater - which is sold out even though the 46 moviegoers are paying nearly double the cost of the normal Twilight Movie Night ticket, which costs SEK 275.

SF Bio is also arranging a special Twilight Fan Event in Stockholm on June 21 where some 9,000 Twilight fans will get the chance to see actors Kristen Stewart and Taylor Lautner interviewed live on stage. SF Bio is responsible for the distribution of most of the tickets, which are free. Fans stood in line for several days outside the SF Sergel cinema in Stockholm to get the chance for a seat at the event.

"We were involved because we have good customer channels, for example our cinema club Bioklubben," says Hellström. "We also gave away tickets  in Malmö and Gothenberg, plus a lot of tickets through Bioklubben - both via our own site, Bioklubben's Facebook page and Twitter."