Swedish Yourlife Magazine Debuts

August 24 marks the release of the first issue of Yourlife, which will appear in newsstands across Sweden and land in the mailboxes of those who have joined the yourlife.nu website.

"We already have several thousand paying members that have found us via the website, so the magazine has been anxiously awaited," says Carina Nunstedt, concept publisher at Bonnier Tidskrifter and editor-in-chief for the magazine.

Nunstedt has led the Yourlife initiative - an entire concept that includes a magazine, website and seminars where readers can meet experts and others in person to learn or be inspired.

The concept also provides business opportunities. "Yourlife's wholistic concept offers advertisers the chance to be seen at events, on our website and in the magazine," says Nunstedt. "We see that many appreciate the concept and over half of our advertisers have chosen to be seen on more than one platform. They even provide products for our goodie bags at evening events, which of course makes attendees happy."

At the website yourlife.nu you can listen to a radio show or read new bloggers, among other things. Or check out the videos at Yourlife's YouTube channel.

"Often, women's magazines focus almost only on the perfect appearance, family life, furniture and wardrobes," says Nunstedt. "The magazine Yourlife is aimed at a broad female audience that likes to read, reflect and open new doors both in themselves and to their surrounding world."