Seven of Ten Recommend Online Book Retailer Adlibris

Market, an industry magazine for retailers, has conducted a survey of 1,500 consumers, asking which companies they would recommend to relatives, friends and acquaintances. The Swedish online book retailer Adlibris landed at No. 2 on the list - the only brand recommended more often was Ikea. A total of 70 percent of those asked recommend Adlibris to others. It's difficult to find a better way of marketing than recommendations from customers when it comes to credibility - and it costs nothing, says Pär Svärdson, CEO for Adlibris. "It feels great," he says. "It's proof that we do things right. We are incredibly proud."