Meet Päivi Koskinen

My name is Päivi Koskinen, and I'm a product manager for a Finnish health & wellness online service, Keventajat.  I have been working with Keventajat since the beginning of 2006, building up the service, creating a new brand and getting it positioned and established with the fairly new and growing market in Finland. I have worked at MTV3 in Finland for about six years now, doing different things related to mtv3.fi. The department I'm working at is Consumer Services and New Business.

Keventajat has an end user revenue model offering three different lengths of memberships. Here at Bonnier Corporation in Orlando, I have the opportunity to improve my subscription-related consumer marketing knowledge, as well as gain insight into how different direct- and online- marketing activities are run on a larger scale.

I will also get a chance to talk to a lot of different people in order to broaden my understanding of the magazine world. So far, I've felt very welcomed. I sent a mail to the local after hours mailing list about anyone having an extra bike to sell and I got many replies asking me where I'm coming from, what will I be doing. I even got an invitation to yoga class, to which I must go to next week!

On Monday, I'm hopefully able to see a space shuttle launch from Kennedy Space Center. Atlantis is scheduled for launch at 2:01 PM to upgrade the Hubble Space Telescope, which I read has made great discoveries. During the five planned space walks, the technology installed will improve Hubble's discovery power by 10 to 70 times. We should even be able to see the launch from our parking lot (though it will be much smaller, of course). I definitely want to try to get somewhere where I can see it better. Very exciting, Kennedy Space Center will be one of the musts to visit. 

Among Hubble's greatest discoveries:

• Determining the age of the universe (13.7 billion years)
• Finding that virtually all major galaxies have a super massive black hole at their center
• Discovering that the process of planetary formation is relatively common throughout the universe
• Detecting first ever organic molecule in the atmosphere of a planet orbiting another star
• Providing evidence that the speed at which the universe is expanding is accelerating—caused by an unknown force that makes up more than 75 percent of the universe.

Read more at NASA-Kennedy Space Center.