Meet Lena Söderqvist

Lena Söderqvist worked at the Naturhistoriska riksmuseet - the Natural History Musem - for many years, until she decided to study media and communications on the college level. After she finished, she ended up at SF Media, where she is program manager for local movie ads. She is also the web editor for sfmediaproduktion.se where visitors to the site can see samples of ad productions SF Media has produced for customers. But at Bonnier Corporation in New York she's working in a whole different arena, with a different set of spectators.

"I work with publishing content at Saveur.com and Gardendesign.com," says Söderqvist. "It's mostly editing and reworking material, then presenting it in a way that works on the web and attracts visitors."

What she does on the job isn't the only difference.

"Things aren't the same when it comes to the office design," Söderqvist says. "In Sweden we think more about the 'cozy' factor and that the interior design needs to be practical, so when it comes to decor the Americans have something to learn from us in Sweden!"

Despite this, Söderqvist says things are good at her temporary workplace at 2 Park Avenue.

"I work with so many talented people who are eager to do a good job," says Söderqvist. "It makes you motivated and inspired."

Her co-workers are only one of many positive things about her period in the GROW program. "It's fun to go to the job every day, but best of course is I get to live in New York, the world's coolest city!"