Finnish Magazines Keep Numbers Up

According to the Finnish National Readership Survey 2009, Bonnier Publications' Olivia magazine was the fastest growing women's magazine in the Finnish market last year. There were only four statistically significant rises in readership among all Finnish magazines and Olivia was the second biggest in increase in perecentage of readers of all 270 surveyed magazines - and the biggest by far in the women's category. Olivia has now 133,000 readers, up 20 percent from the previous year.

Among other Bonnier Publications titles in Finland, Divaani, which first took part in the survey in spring 2009 with readership at 58,000, has grown to 64,000 according to the latest 2009 data. Kunto Plus kept its position as the most read sport and fitness magazine in Finland. Readership remained stable according to the National Readership Survey 2009. Kunto Plus has 147,000 readers.