Evita Emerges

Finland's Bonnier Publications announces the launch of Evita, a new magazine for beauty and well-being.  Evita comes hot on the heels of the success of fashion glossy Olivia, launched two years ago, and interior design title Divaani, launched last year.

Evita has been created for women 35 and older who want to have optimal vitality.  The Evita woman wants to feel good while she looks good.  These quality-of-life oriented women also:

• Feel "beauty" and "health" are the same word
• Are fairly well off and oriented on how they look and feel
• Value quality and branded products
• Read health and wellness magazines

Evita launches in September 2009.  This year, Bonnier Publications will release three issues of Evita; next year, they will publish ten issues.