
Photo by Stefan Mehr

Photo by Stefan Mehr
The Bonnier Publishing Program 3.0 is about innovation and the future of publishing -and digital publishing specifically.
It looks at publishing from the angle of market, business and sales possibilities. It highlights unique content, journalistic ideas and concepts. It examines new technological developments that are changing the world. It trains participants in innovative thinking, trend spotting and forecasting. It opens doors to international media companies and leading decision makers.
More necessary than ever is the ability to communicate change with trust. This program is strengthening courage and confidence in leadership.
And just as important: It provides deep internal knowledge about the Bonnier Group. It facilitates an international network of qualified participants from different Bonnier companies, countries and media. It is the best school for understanding the Bonnier culture!
Who
The program is created for key personnel working in management with digital publishing in newspapers, magazines, books, TV, entertainment and other digital media. It is targeted to editorial leaders and publishers on the web, developers, marketing and sales managers. Participants come from various countries in Europe and the US where the Bonnier Group conducts business.
How
The 17-day course is process-oriented and based on interactive participation. An important part of the program is meetings with experienced media personalities and field studies of leading media companies. The international guest list is outstanding.
The number of course participants are limited to 20, by invitation from the CEO of Bonnier Group. Of four modules, three are held in Stockholm, one in another European city, and one is a study tour in the US.
The participants will form work groups, look for innovative new publishing ideas and pitch them directly to the Bonnier AB Group management. They should also report key learnings back to their own home companies.
Program Director
The Program Director is Stefan Mehr, Executive Director of the Bonnier Media University. He leads the program with a faculty consisting of Sara Öhrvall, Vice President Bonnier Group and Head of Bonnier Research & Development, Magnus Lindkvist, speaker and trend spotting consultant, Thomas Larsson, leadership consultant, Björn Jeffery, internet strategist and Patrik Hambraeus, web TV producer.
List of Participants
Cia Bohlin, Project Manager, Bonnier Tidskrifter, Sweden
Johan Brandt, Director Mobile DN, Dagens Nyheter, Sweden
Lotta Edling, News Editor, Dagens Industri, Sweden
Jure Gostisa, Web Editor & Manager, Casnik Finance, Slovenia
Rickard Henley, Deputy Manager TV4.se, Sweden
Tom James, Editorial Director, Bonnier Enthusiast Group, USA
Jacob Holm Madsen, Business Development Manager, Dagbladet Børsen, Denmark
Mikkel Josephsen, Internet Director, Bonnier Publications, Denmark
Anders Kragelund, Interactive Manager, Forlaget Benjamin, Denmark
Miles Kronby, Content Director Digital, Bonnier Corporation, USA
Teemu Lehtonen, Head of Sub.fi & New Sites, MTV, Finland
Annika Matson, Head of News Department, Aripäev, Estonia
Megan Miller, Digital Content Director, Popular Science, USA
Karin Olsson, Editorial Editor, Expressen, Sweden
Linus Paulsson, Editor-in-Chief, DI Online, Sweden
Anna Raster, Head of TV, Expressen, Sweden
Madeleine Thun, Project Manager, TV4, Sweden
Bella Tidblad, TV4 New Media, Sweden
Johan Victor, CTO Digital Media, Bonnier Tidskrifter, Sweden
Ebba von Sydow, Editor-in-Chief Veckorevyn.com, VeckoRevyn, Sweden
