3D Movies Need 3D Ads

When the smash hit Avatar was released in Sweden at SF Bio cinemas, the first 3D ads came out along with the film itself: along with trailers for new films came an ad from Mazda. But as more 3D films are being released, new advertisers are jumping into the fray. The newest 3D ad to hit Swedish screens is for the consumer soft drink Festis, released on April 9 at 18 SF Bio theaters equipped to handle the new 3D films.

"By summer, SF Media will have 25 cinemas equipped for 3D," says David Bonnier, CEO for SF Media.

The 3D trend shows no sign of slowing down either. "The interest in showing 3D ads is huge and we'll be showing a number of 3D ad campaigns throughout the year," he says.