Life At Bonnier - research

Working Mother Media Starts Research Institute

By Bert Menninga on 2011-02-09
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Working Mother Media focuses on research with new institute and new benchmarking projects. Director Jennifer Owens explains.

When Working Mother launched the Working Mother 100 Best Companies initiative in 1986, it was the first survey of what would become a wide range of different reports and research on women in the workforce from Working Mother Media. Now 25 years later, the company, which includes Working Mother magazine, has created the Working Mother Research Institute.

Kaisa Filppula: Top 10 Coolest Things in NYC

By Kaisa Filppula on 2009-07-23
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GROW's Kaisa offers a list of her top 10 favorite things about the Big Apple.

This is my last blog post and it is time to look through the experiences I have had during these three months. The list of the Top 10 Coolest Things in NYC was not an easy job to do, but here it is...

Päivi Koskinen: Florida Takeaways

By Päivi Koskinen on 2009-07-23
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GROW's Päivi wants to bring her supportive work environment, service culture and, of course, the Florida sun back with her to Finland.

I have been fortunate to be able to come to work in Bonnier Corporation at Winter Park. This has been a great chance for me to learn new things and experience a different working culture. Thanks to Bonnier who made it possible for me this time. 20 years ago, Rotary Club made it possible for me to spend a year in high school at Pecatonica, Illinois and get a glimpse of American teenagers' lives. That was a lifetime experience as well.

Kaisa Filppula: A Finn's Thoughts on New York Food

By Kaisa Filppula on 2009-07-10
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GROW's Kaisa enjoys Happy Day, lunch out of the office and visitors from Finland.

This blog post is dedicated to food. It's a great topic: the whole world is represented in food species here in New York. I have tried to eat as many different dishes as possible: various ethnic and American, several different pastries, even street kitchen food and hot dogs. Usually, all food is very good here; the only thing I don't like is Starbucks coffee. Before I left, my friends warned me that I would gain weight during these months, but by far, I can still fit my clothes...

Patricia Schmid: Celebrating Independence in Winter Park

By Patricia Schmid on 2009-07-08
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GROW ambassador Patricia Schmid enjoys the important national American holiday, 4th of July, and learns that her assumptions about Americans were incorrect.

The last two weeks busily went by with working on SEO suggestions for some magazine websites. I also started to do the monthly web reports for the publishers, which I have done for some of the magazines every month now.

Last week was also a short week. Due to the Independence Day celebrations, we had the 3rd of July off as well. I felt very lucky that I was able to be here during such an important public holiday.

Päivi Koskinen: Why Brands Matter

By Päivi Koskinen on 2009-07-03
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Want to know what to do with your brand?  Start by asking your audience, says GROW ambassador Päivi Koskinen at Bonnier Corporation in Florida.

This opportunity to work for three months for another company inside Bonnier Group has proven to be very important, especially as an opportunity to have some time off from my daily routines and look back and evaluate how I'll see everything. Too often, you get attached to one way of seeing things and can't see outside the box anymore.  But GROW has also proven to be valuable in fully understanding the operations of Bonnier and its numerous highly-valued brands.

Kaisa Filppula: Media Research on the Web

By Kaisa Filppula on 2009-06-24
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GROW's Kaisa dismisses the skeptics and says committed reader web panels are the way to go.

Media research, like everything else, from our social life to shopping, is moving increasingly to the internet. Paper questionnaires are becoming rarities, telephone interviews are decreasing. Huge call centers are not needed anymore. The whole research industry is in ongoing change. What does this all mean then? Effectiveness, quickness, money savings. Purely positive consequences! "Quality suffers," say skeptics, "not all the people can be reached via internet." That's maybe partly true, but can you really reach all the people via phone or mail either?

Surveying

By Kaisa Filppula on 2009-06-11
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GROW's Kaisa muses on surveying the huge U.S. market and wishes New York recycled more.

In my previous blog post, I promised to tell you about print media research in the U.S. Don't be scared, I'll try to be as brief as possible. As we all surely know, everything is bigger here in the U.S. So are media surveys! I have familiarized myself with the MRI Audience Study and the Mendelsohn Affluent Study (MMR)—the first one is basically the same as the NRS (National Readership Survey) in the Nordic countries. MRI measures magazine audiences and their consuming habits, but it is a way larger than the Finnish NRS.

Simon Says Goodbye

By Simon Lindberg on 2009-04-29
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From New York back to Stockholm: GROW blogger Simon Lindberg recalls his favorite places in New York City.

Three months have gone by and my time in New York City is coming to an end. Obviously, it's been a fantastic experience. So thanks to Bonnier in Sweden for making it possible and thanks to Dagens Nyheter for letting me go. And most of all, thanks to my colleagues at the research department here in New York for making me feel welcome and useful.