Life At Bonnier - cinemas

Ulrika Saxon Interns at SF Bio

By Elin Eriksson on 2011-12-08
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We talk with Ulrika Saxon, the new board chair for SF Bio, about how she spent her evening yesterday.

Urlika Saxon mans the concession stand.

What were you up to yesterday?

I interned at the Saga movie theater on Kungsgatan in Stockholm. It was so much fun!

Breakfast at the Movies

By Bert Menninga on 2011-09-30
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Advertisers get a sneak peek at upcoming movie hits at SF Media's Filmfrukost.

Once a year, Sweden's theater chain SF Media, a subsidiary of SF Bio, invites all its advertisers, media and ad agencies and other partners to a special breakfast - Filmfrukost - to see the highlights of the upcoming film year. So it was on Sept. 22 at Stockholm's Sergel movie theater that some 220 guests marched down the red carpet and gathered to get a glimpse of the likely blockbusters for 2012, munching popcorn handed out from old-fashioned trays by servers.

Reorganization for Bonnier Entertainment

By Bert Menninga on 2011-02-17
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The new SF Consumer Entertainment will pull together Homeenter, SF Bio and other businesses into a common division focused on consumers.

The cinema chain SF Bio is reorganizing. And a new division, SF Consumer Entertainment, has been created.

Historic Commercials Walk the Red Carpet

By Bert Menninga on 2011-02-02
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SF Media invited advertisers and partners for a look at their 85-year-old archive of commercials for movie theater audiences.  

Last week, SF Media held its yearly industry event, The Red Carpet, for some 400 advertisers, ad agencies, marketing managers and more, who came to the Skandia cinema in Stockholm for networking and inspiration. 

SF Bio Coordinates with Polar Music Prize

By Bert Menninga on 2010-08-27
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In conjunction with the Polar Music Prize, Sweden's most prestigious music award, SF Bio is showing film classics.

Composer Ennio Morricone and musical artist Björk are winners of this year's Polar Music Prize. The prize, which is given out by the Royal Swedish Academy of Music and is the most prestigious music award in Sweden, will be awarded in Stockholm on Aug. 30. In conjunction with the Polar Music Prize, SF Bio cinemas are showing film classics that have a connection with the prize winners at the Skandia movie theater in Stockholm Aug. 27-29.

Ads Everywhere at the Movies

By Niklas Sessler on 2010-02-08
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If you think movie theater ads are the short films shown a few minutes before the movie starts, think again.

For the 70 percent of Swedish moviegoers who start their experience on the web at sf.se, the ad experience begins there already. Next, in the theater lobby along with the usual posters, advertisers also might have product samples, demonstrations (such as computer games), free candy or even a car that's been driven through the front doors. Once inside the actual theater, there can be advertiser-sponsored events — you could win a drawing with your ticket number. Then come the traditional commercials.

A Night at the Movies

By Niklas Sessler on 2009-09-29
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There are movie theaters, and then there’s Bergakungen – a spectacular palace of entertainment with VIP lounges, restaurants, gigantic screens and a world-class audio system.    

Mats Kullander

It's Saturday night at Bergakungen.  Three anti-aircraft spotlights sweep slowly across the night sky as they might at an Oscars gala.  The concessions line snakes through the foyer; the air is filled with expectation, excited chatter and the smell of popcorn.  By the time the credits fade on the evening's final film, over 6,500 people have had their tickets torn, sunken comfortably into their seats and glued their eyes to the big screen.

What are SF and SF Bio doing in Norway?

By Niklas Sessler on 2009-09-21
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Just how different is Norway’s cinema industry from its Swedish counterpart? Did you know for example that most of the country’s cinemas are owned by municipal governments? Or that SF has its own active production department in Norway?    

Cinema in Norway has a long history. As early as 1896, the first public film screening took place in Oslo - just months after the Lumière brothers first dazzled audiences with moving images in Paris. 1913 marked the passing of the first cinema law, which among other things required cinemas to obtain special licenses. At the time, it was primarily municipal governments that received these permits, a fact that created an entirely different structure for the cinema industry compared to that found in Sweden.