Life At Bonnier - Todd Smith

Outdoor Life Goes Real Time

By Bert Menninga on 2010-09-17
in
With Live Hunt and Record Quest, Outdoor Life gets its readers up close with in-the-field videos. Editor-in- Chief Todd Smith talks about the magazine and real-time filming.

The offices of Outdoor Life magazine stand in the heart of Manhattan, but the heart of Outdoor Life is in the wilds of America. "At times it's hard being an outdoor editor in New York, simply because so few people in New York City understand the hunting and fishing culture," says Editor-in-Chief Todd Smith. "Fortunately, I am able to travel to those places where great hunting and fishing are a way of life.

BMU Workshops Generate Ideas and Revenue at Bonnier Corp.

By Kristyn Brady on 2010-07-01
in
Ideas turn into reality at BMU business process meetings at Bonnier Corporation.

Photo: Valerie Fischel

Brainstorming pays off. At least in the case of Bonnier Media University's recent workshops at Bonnier Corp. in the U.S., where the ideas developed are already up and running. And generating revenue.

The first installment of workshops began in February, and publishers have been quick to see the results. John McEver, publisher of Boating, says, "From our workshop we created a multi-platform marketing program with a revenue target of USD 300,000 for the fourth quarter."