Life At Bonnier - TV4

Meet Irene Hartsmar

By Bert Menninga on 2011-10-24
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TV4 veteran spreads her wings with GROW in the British book business.

Irene Hartsmar is a real veteran at Swedish TV channel TV4, with 15 years under her belt there.

TV4 Group and Hope for Africa's Horn

By Bert Menninga on 2011-07-22
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The TV4 Group, with UNICEF, Save the Children and the Red Cross start drive Hope for Africa's Horn.

The countries that make up the Horn of Africa are experiencing some of the worst drought in 60 years. So in cooperation with UNICEF, Save the Children and the Red Cross, the TV4 Group is launching a fund-raising drive, Hopp för Afrikas horn (Hope for Africa's Horn) to provide support for children in the region. The drive will start July 23.

Morning magazine program Nyhetsmorgon will carry the heart of the campaign, with a week of programming addressing the catastrophe and with special guests in the studio.

Spring Holiday Tips from Bonnier

By Bert Menninga on 2011-04-20
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Recipes, egg-dying and more for the season from Bonnier magazines and TV.

Photo: Qfamily, CC-licensed

Looking for help in celebrating the season? Check out some of these tips from Bonnier:

Meet Paul Gendek

By Bert Menninga on 2011-03-15
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From snow to TV studios, GROW participant Paul Gendek takes on new experiences in Sweden.

At 25, Paul Gendek has just had his first snowball fight. Which is no big surprise for someone who normally lives in Florida. However, just now Gendek is living in Stockholm and exchanging Bonnier Corporation for TV4 for three months as part of the GROW program. "This was the first time in my life that I've gotten to really experience the snow and everything that comes with it," he says.

Snow is just a small part of the switch.

Meet Ann Skånberg

By Bert Menninga on 2011-03-15
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Field Sales Representative of the Year finalist Ann Skånberg of TV4 beats her goals by competing with herself.

Ann Skånberg loves working at a company where men and women are treated equally and age is irrelevant. Skånberg credits Sweden's TV4 with this kind of forward thinking and its strong brand for helping her to become a finalist for Field Sales Representative of the Year in the Bonnier Sales Awards. "I am so proud and honored," she says.

Meet Mats Ståhl

By Kim Oswell on 2011-03-10
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With an accomplished past and a future that looks bright, Mats Ståhl of TV4 is a deserving finalist for the Bonnier Sales Awards.

Defining ambitious short-term and long-term sales goals is what leads to constant development and growth, says Mats Ståhl, sales manager at TV4 in Sweden. Ståhl, who started at TV4 in 2005, has continually focused on the bigger picture within the company and the media market. "Make sure you read and understand the company's goals for the next years," he says.

Meet Johan Fernqvist

By Bert Menninga on 2011-03-08
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Bonnier Sales Award Sales Manager of the Year finalist Johan Fernqvist credits his sales team for their hard work and vision.

Daring to think the unthinkable is the biggest challenge when working in sales, says Johan Fernqvist, sales manager at TV4 in Sweden. "As a representative for a market leader, you can't get stuck in old thinking and habits," says Fernqvist. "Never be so full that you don't have the energy to run."

Meet Johan Hedquist

By Bert Menninga on 2011-03-04
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With a strong brand and hard work, TV4's Johan Hedquist makes it as finalist for Field Sales Representative of the Year in the Bonnier Sales Awards.

It helps to have a strong brand - like TV4 - to sell. "With such a strong brand behind me, I have to humbly say it opens doors for business," says Johan Hedquist, new business sales executive at the TV4 Group and finalist for Field Sales Representative of the Year in the Bonnier Sales Awards. "I'm of course also proud of our sales approach and how we maintain the strong confidence we've earned."

Cell Phone Coupons Good Business for Mobilab

By Bert Menninga on 2011-01-17
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Joachim Alvarez talks about micro-payments and the technology Ericsson markets internationally - that was developed by Mobilab.

Mobilab is a company with a low profile. Owned by TV4, Mobilab's unique work with Kuponginlöse (which means "coupon redeeming" in English) it will soon be found nearly everywhere in Sweden - in people's cell phones.

Helping Out Where Help is Needed

By Bert Menninga on 2010-12-14
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Check out how Bonnier companies are helping others during the holidays and year round.

Photo by Flickr user Josep Ma. Rosell, CC licensed

For many people, the holidays are a time for thinking about others. Check out just a few of the aid projects and initiatives that Bonnier companies are undertaking - and not just during Christmas: