Life At Bonnier - TV

Marit Danielsson to TV4

By Bert Menninga on 2012-01-26
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Marit Danielsson changes jobs and media type - from magazines to TV - but stays within Bonnier.

This spring, Marit Danielsson will become the head of factual programming for the TV4 Group. Her chief duties will be the intake and content of the companies factual programming.

Q&A with Casten Almqvist

By Bert Menninga on 2011-12-05
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Casten Almqvist takes over as CEO for the TV4 Group today.

How does it feel your first day?

I feel pretty prepared, since during the fall I've traveled over 25,000 kilometers all over Sweden, mostly by car, from Luleå in the north to Malmö in the south. I've met not just many colleagues, but customers and partners as well.

What's your impression of TV4 just now?

The main feeling is that things are very bright!

What are the biggest opportunities?

I see a long list of possibilities for TV4 right now.

MTV Media and Design Capital Helsinki 2012

By Bert Menninga on 2011-11-30
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When Helsinki celebrates as Design Capital 2012, MTV Media will be there as a partner - and as a key purveyer of design.

MTV Media will be one of the main partners of the Design Capital Helsinki 2012. The Design Capital Helsinki 2012 project has plenty to gain from the partnership, since Finns spend a total of seven hours a week watching MTV Media's TV channels and accessing mtv3.fi and sub.fi.

"MTV Media is participating with great enthusiasm as one of the main partners in the WDC Helsinki 2012 project," says Heikki Rotko, executive vice president at MTV Media. "MTV Media has a unique role in the everyday life of Finnish consumers.

All-Time High

By Bert Menninga on 2011-11-03
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Best Ever Digital Sales in November for TV4 Play. Nicklas Norrby explains.

For Swedish TV channel TV4, November has set a new record for its on-demand TV4 Play service: the highest digital ad sales ever.

"At the beginning of this year we raised ad prices, which meant that we had a bit of a tough start to the year," says Nicklas Norrby, sales manager for digital media at TV4. "But we've seen that it paid off, and in November we have an all-time high in terms of number of bookings in a single month.

Meet Irene Hartsmar

By Bert Menninga on 2011-10-24
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TV4 veteran spreads her wings with GROW in the British book business.

Irene Hartsmar is a real veteran at Swedish TV channel TV4, with 15 years under her belt there.

Meet Jussi Hakanen

By Bert Menninga on 2011-10-06
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GROW participant meets American TV - and alligators - when he trades Finland for Florida.

For someone who grew up on American pop culture, moving from Helsinki to Florida has been a dream come true. "All my life I've loved Happy Days, action movies, Springsteen, Seinfeld, Conan, NBA, HBO, etc.," says Jussi Hakanen, who is working at Bonnier Corporation for three months under the GROW program.

New Ombudsman for the TV4 Group

By Bert Menninga on 2011-08-01
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Camilla Filipsson will push for the viewers at the TV4 Group's different channels.

Photo: Andreas Lundberg/TV4

On Aug. 1, Camilla Filipsson will become the new ombudsman for the TV4 Group. Previously Filipsson was press secretary for TV4. The role is a further development of the original viewer ombudsman position that the channel has had until now.

TV4 Group and Hope for Africa's Horn

By Bert Menninga on 2011-07-22
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The TV4 Group, with UNICEF, Save the Children and the Red Cross start drive Hope for Africa's Horn.

The countries that make up the Horn of Africa are experiencing some of the worst drought in 60 years. So in cooperation with UNICEF, Save the Children and the Red Cross, the TV4 Group is launching a fund-raising drive, Hopp för Afrikas horn (Hope for Africa's Horn) to provide support for children in the region. The drive will start July 23.

Morning magazine program Nyhetsmorgon will carry the heart of the campaign, with a week of programming addressing the catastrophe and with special guests in the studio.

Meet Lauri Lampi

By Tora Bonnier on 2011-06-29
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The distance between Helsinki and Stockholm isn't far for GROW participant Lauri Lampi.

For website nerds, says GROW participant Lauri Lampi, managing websites doesn't differ much between Sweden and Finland. Lampi, himself a self-professed nerd, normally works as a service manager at MTV3 in Finland but is spending the summer working for online sales and advertising company Bink in Stockholm as a product manager. "All this managing is basically taking care of various development projects and processes for different kinds of websites," he says.

Spring Fever

By Bert Menninga on 2011-05-04
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Let Bonnier help you deal with the ups - and downs - of the season.

Photo: russelljsmith, CC-licensed

» Check out the spring flowers - scilla, crocus, daffodils, anemones and more - in courtesy MTV3 here (in Finnish).

» Shuck off the winter blues by preparing for a summer challenge! How about a half-marathon or 10K race?