Life At Bonnier - SF bio

Ulrika Saxon Interns at SF Bio

By Elin Eriksson on 2011-12-08
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We talk with Ulrika Saxon, the new board chair for SF Bio, about how she spent her evening yesterday.

Urlika Saxon mans the concession stand.

What were you up to yesterday?

I interned at the Saga movie theater on Kungsgatan in Stockholm. It was so much fun!

Meet Emma Halmekoski

By Bert Menninga on 2011-06-17
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The voyage from Finland to Sweden may not be far, but it's been full of fascinating work and funny people for GROW participant Emma Halmekoski.

When Sweden lost to Finland in a hockey game where the two countries spar off against one another, Emma Halmekoski couldn't resist teasing her colleagues at SF Bio in Stockholm. But the Finnish Halmekoski, who is spending three months at SF Bio as part of the GROW exchange program, had to face her own teasing when Sweden beat Finland at soccer not long after. "My colleagues were giving it all back to me," she says with a smile.

Reorganization for Bonnier Entertainment

By Bert Menninga on 2011-02-17
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The new SF Consumer Entertainment will pull together Homeenter, SF Bio and other businesses into a common division focused on consumers.

The cinema chain SF Bio is reorganizing. And a new division, SF Consumer Entertainment, has been created.

SF Bio Coordinates with Polar Music Prize

By Bert Menninga on 2010-08-27
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In conjunction with the Polar Music Prize, Sweden's most prestigious music award, SF Bio is showing film classics.

Composer Ennio Morricone and musical artist Björk are winners of this year's Polar Music Prize. The prize, which is given out by the Royal Swedish Academy of Music and is the most prestigious music award in Sweden, will be awarded in Stockholm on Aug. 30. In conjunction with the Polar Music Prize, SF Bio cinemas are showing film classics that have a connection with the prize winners at the Skandia movie theater in Stockholm Aug. 27-29.

Behind the 3D Scenes

By Bert Menninga on 2010-05-05
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Since the first 3D breakthrough film Avatar premiered at the end of 2009, 3D films have been a big success worldwide. Mats Kullander, who is responsible at SF Bio in Sweden for installations for the cinema chain, explains how 3D technology functions.

What does it take for viewers to see more than the usual two dimensions on the big screen? The answer is simple: two pictures shown at once and a pair of glasses to see them with. But it's a bit more complicated than that.

When a 3D film is produced, it is filmed either with two cameras that are calibrated to capture the same picture but with a small lateral difference, or with one camera with only one lens but that can capture two pictures at once. Meaning that the effect is created during the filming and not done afterwards.

Ads Everywhere at the Movies

By Niklas Sessler on 2010-02-08
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If you think movie theater ads are the short films shown a few minutes before the movie starts, think again.

For the 70 percent of Swedish moviegoers who start their experience on the web at sf.se, the ad experience begins there already. Next, in the theater lobby along with the usual posters, advertisers also might have product samples, demonstrations (such as computer games), free candy or even a car that's been driven through the front doors. Once inside the actual theater, there can be advertiser-sponsored events — you could win a drawing with your ticket number. Then come the traditional commercials.

A Night at the Movies

By Niklas Sessler on 2009-09-29
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There are movie theaters, and then there’s Bergakungen – a spectacular palace of entertainment with VIP lounges, restaurants, gigantic screens and a world-class audio system.    

Mats Kullander

It's Saturday night at Bergakungen.  Three anti-aircraft spotlights sweep slowly across the night sky as they might at an Oscars gala.  The concessions line snakes through the foyer; the air is filled with expectation, excited chatter and the smell of popcorn.  By the time the credits fade on the evening's final film, over 6,500 people have had their tickets torn, sunken comfortably into their seats and glued their eyes to the big screen.