Life At Bonnier - SF

Ads Everywhere at the Movies

By Niklas Sessler on 2010-02-08
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If you think movie theater ads are the short films shown a few minutes before the movie starts, think again.

For the 70 percent of Swedish moviegoers who start their experience on the web at sf.se, the ad experience begins there already. Next, in the theater lobby along with the usual posters, advertisers also might have product samples, demonstrations (such as computer games), free candy or even a car that's been driven through the front doors. Once inside the actual theater, there can be advertiser-sponsored events — you could win a drawing with your ticket number. Then come the traditional commercials.

What are SF and SF Bio doing in Norway?

By Niklas Sessler on 2009-09-21
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Just how different is Norway’s cinema industry from its Swedish counterpart? Did you know for example that most of the country’s cinemas are owned by municipal governments? Or that SF has its own active production department in Norway?    

Cinema in Norway has a long history. As early as 1896, the first public film screening took place in Oslo - just months after the Lumière brothers first dazzled audiences with moving images in Paris. 1913 marked the passing of the first cinema law, which among other things required cinemas to obtain special licenses. At the time, it was primarily municipal governments that received these permits, a fact that created an entirely different structure for the cinema industry compared to that found in Sweden.

Jenny Larsson: TGIF

By Jenny Sjöö Larsson on 2009-03-13
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A Week in the Life: A very good morning at SF!

Life is wonderful when you come to work and face this vision already in the lobby, at least for a cookie monster like me. Bun Friday is a real institution in SF. Our buns are more sacred than cows in India. During some leaner times, I heard one of our former managers, do not know which, joked that he would pull the plug on Bun Friday. He wasn't around for very long.

 

Jenny Larsson: SF or SF Bio?

By Jenny Sjöö Larsson on 2009-03-13
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A Week in the Life: Jenny works for the SF that doesn't sell popcorn.

Foto: Anders Ryderling

Now we sort this out—SF or SF Bio?

Have you caught on that SF and SF Bio are two different companies yet?

SF (AB Svensk Film Industry), who I work for, produces, exports, buys and distributes film and video. We are therefore with film.

Sweden's largest cinema is SF Bio, a sister company to us. Someone (not me) said that "SF Bio is the property that sells popcorn." I have, by the way, worked for SF Bio and sold popcorn in the past...sometime around Jurassic era, or maybe it was the Cretaceous period.

Jenny Larsson: Pirate Fight

By Jenny Sjöö Larsson on 2009-03-11
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A Week in the Life: Jenny books a zillion travel arrangements and fights off web "pirates."

Are you as crazy busy as I am?

Jenny Larsson: A Good Cause

By Jenny Sjöö Larsson on 2009-03-10
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A Week in the Life: Jenny talks about losing colleagues to cancer, and supporting Swedish cancer research.

It's the e-mail you least want. It begins, "With great sadness we must announce that our colleague XX has died after an illness ...". Sometimes the e-mail is expected, but it still hits you in the heart. In SF, many received this mail twice within a very short time. Our dear friends and colleagues Inger Sjöstedt in Svenska Bio and Wenche Lerdahl on SF in Norway have recently lost the fight against cancer.

Both have left large gaps, and of course there are no words can express how they are being missed.

Jenny Larsson: Snowed In

By Jenny Sjöö Larsson on 2009-03-10
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A Week in the Life: Jenny Sjöö Larsson wonders where Spring is.

What happened to spring? Yesterday, birds chirped obsessively, but when we pulled the blinds in the morning it was just snow, snow, snow. In the winter boots, into the wind and into the Subway, which of course was late because of weather. Coffee cup is on the desk now, so I'm going for it!

Jenny Larsson: 90 Years of SF

By Jenny Sjöö Larsson on 2009-03-09
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A Week in the Life: A kick-off for 190 people - and this year it is Jubilee Year!

Foto: Anders Ryderling

Monday has been busy, as usual. Right now I'm working to piece together a kick-off in April when we get together with our Nordic subsidiaries go to Elsinore in Denmark. It is a lot of work to get nearly 190 people travel and accommodation, taking allergies and other needs into account. Many lists are there, but I know that once we we're done, this inconvenience will have been worth the effort. We usually have lots of fun at these meetings. This year it is our 90-year anniversary so it feels a little extra festive.

Meet Jenny Sjöö Larsson

By Jenny Sjöö Larsson on 2009-03-09
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A Week in the Life: Meet this week's blogger, a webmaster and assistant to the CEO of SF.

Hello!

My name is Jenny Larsson and I work at SF (a Swedish) as assistant to the CEO.  I'm also webmaster for our website, which is under construction, and our intranet, SF Info. This is my first time blogging and it will be fun to share with me of a typical week.

I have a title that sounds pretty traditional, but I can assure you that I do not take stenography or wear a tied blouse. (But I do serve a cup of coffee occasionally.)

Tomorrow I have a meeting with the head so I'll continue a little later...