Life At Bonnier - Reklamcupen

Winners Named in Ad Contest DN Reklamcupen Jr

Students from Beckmans College of Design to compete in the big Reklamcupen.

The winners with Annika Berner of Beckmans College of Design

The winners have been announced for DN Reklamcupen Jr, a contest for students studying advertising that mirrors Dagens Nyheter's Reklamcupen contest for ad agencies. The winners were Adam Gäfvert and Per Sturesson from Beckmans College of Design.

Reklamcupen: In the Name of Creativity

Summer blahs? Not for creative people. Reklamcupen - the Advertising Cup - is underway, a competition sponsored by Swedish daily Dagens Nyheter.

Since 2004, Swedish daily newspaper Dagens Nyheter has given an award for the most creative advertisement for a particular brand with a special kind of competition. The contest, called Reklamcupen, is designed like an athletic tournament, with the first round finishing today, July 21. Two ads compete against each other in a total of 10 matches, then it's time for the next round, then the quarter finals, the semifinals and the final.