Life At Bonnier - Pontus Schultz

Pontus Schultz on Paper Versus Digital

Pontus Schultz speaks at SPCI 2011.

Pontus Schultz, project manager News+ and publisher at Bonnier Tidskrifter, was one of the speakers at SPCI, a Swedish event for the newspaper industry. Speaking on "Paper vs. Digial Media," Schultz made the point that digital and print can work well together.

"In the print world, we look at digital media with fearful fascination, as if it were conflicting with paper," said Schultz.

Investment Company Targets Entrepreneurs

Smaller companies and startups get a lift from B. Media Invest, Bonnier's investment company targeting interesting media ideas.

B. Media Invest AB - BMI - is a Bonnier subsidiary founded in 2009 to fill a gap in the company. "While Bonnier has worked with Swedish media investment management company Aggregate to identify companies of interest that are not competitors, there was a need to look at smaller companies within media to invest in," says Pontus Schultz, head of business development at Bonnier R&D.