Life At Bonnier - Poland

Puls Medycyny Pushes Public Debate

By Bert Menninga on 2011-10-05
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Polish medical journal takes public health issues beyond the paper.

How far should a newspaper go in pushing for results following public debate about issues that affect not just its readers, but all members of society? For Polish medical journal Puls Medycyny, the answer is: pretty far. "There are many debates about the healthcare system in Poland but they end without any conclusions, nothing is happening after, there is no follow up," says Agnieszka Golabek, head of events for the paper.

Growing with Bonnier Business Polska

By Bert Menninga on 2011-07-08
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Reaching new readers and advertisers means making big changes for Bonnier Business Polska's Puls Biznesu. Iwona Kossmann explains.

As the world continues to struggle with getting back on its feet after the recent economic crisis, Poland has succeeded in becoming one of the strongest economies in Europe. Despite the positive outlook for the time being, things haven't been easy for businesses.

Handbook Helps Doctors

By Bert Menninga on 2011-05-25
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A handbook from the Polish medical journal Puls Medycyny gives doctors a comprehensive guide to treatments and medication.

For Puls Medycyny, the Polish medical journal, recent years have seen a lot of changes and dramatic reforms that affect the country's doctors and medical professionals. "It's our role to inform them what's happening on a deep level," says Editor-in-Chief Magda Sowinska. "We provide information on laws, government and regulations, as well as on financing and the business of running a hospital or clinic, among other things.

Meet Maria Urso

By Bert Menninga on 2011-05-25
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GROW participant makes friends for life at Puls Biznesu in Poland.

For someone who has never studied abroad, traveled alone - or even lived alone - Maria Urso didn't hesitate a moment when she got the chance to do all three at once more or less, moving and working for three months in Poland.

Best Front Page for Puls Biznesu

By Bert Menninga on 2011-05-24
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Polish business daily Puls Biznesu wins GrandFront 2010 award.

Polish business daily Puls Biznesu was awarded the grand prize in the daily newspaper category from the Chamber of Press Publishers GrandFront contest in Poland. The newspaper won for its front page on April 12, 2010 with coverage of the presidential plane crash near Smolensk.  Art Director Tomasz Mlynarski of Bonnier Business Polska was responsible for the design. 

The awards, which are celebrating their 9th year, were given out at a ceremon

Poland's Puls Biznesu Ups Advertising in a Down Market

By Bert Menninga on 2010-06-15
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Newspaper ad sales in Poland may still be below last year, but Krzysztof Zarzeczny of Puls Biznesu explains how the business daily has succeeded in hard times. 

Bonnier Business Polska in Poland is bucking the trends with an increase in newspaper ad sales for business daily Puls Biznesu of 23.1 percent for January to May 2010 compared to the same period the previous year. For the newspaper industry as a whole in Poland, ad sales were down at - 8 percent during the same period, with magazines down at -7 percent.

Meet Bartosz Mazur

By Amy Geppert on 2010-03-17
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A customer-oriented approach helps in tough times, says Bonnier Sales Awards finalist Bartosz Mazur.

Selling magazine advertising is a bit like selling real estate, at least for Bartosz Mazur. The Bonnier Sales Awards finalist had his first job ever with a real estate agency in 2007, and by September 2008 had successfully moved to a career as sales representative with Puls Medycyny (Medicine Today) in Poland. Mazur, who hails from Debica, Poland, was "completely surprised" by his nomination for Rookie of the Year, even as he recognizes that this year he's had some great results.

Informedia is Tops for Conferences in Poland

By Bert Menninga on 2010-03-10
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Polish conference organizer Informedia Polska is in the business of getting professional information to professionals. Not unlike its fellow Bonnier company and sometime partner, business daily Puls Biznesu.

A typical day at Polish conference organizer Informedia Polska is chaos. "Everybody is running around, there is screaming, people are quarreling," says Managing Director Mariusz Mazurek. "But in the meantime, we are selling like crazy. We keep our production deadlines. We coordinate 10 events at a time with 15 speakers each. We prepare conference materials. We send out mailings by post and by e-mail." In short, things work at Informedia, and they work well.

Big Changes on the Eastern Front

By Niklas Sessler on 2009-09-14
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Last spring, he became CEO of Bonnier Business Press in Central and Eastern Europe (CEE), countries where the advertising market has crashed to historic lows. Anders Eriksson has had a tough first six months on the job, with heavy cutbacks and savings measures. Despite this, he dares to invest in the future.  

For Bonnier Business Press in Central and Eastern Europe, 2009 has been marked by the drastic tightening of budget strings. In total, expenditures have been cut by around 30 percent, and in some countries even more.