Newspaper ad sales in Poland may still be below last year, but Krzysztof Zarzeczny of Puls Biznesu explains how the business daily has succeeded in hard times.
Bonnier Business Polska in Poland is bucking the trends with an increase in newspaper ad sales for business daily Puls Biznesu of 23.1 percent for January to May 2010 compared to the same period the previous year. For the newspaper industry as a whole in Poland, ad sales were down at - 8 percent during the same period, with magazines down at -7 percent.
