Once she sets her mind on something, Bonnier Sales Award finalist Jenny Boberg never gives up.
Hailing from the town of Kungsbacka, outside Gothenburg, Jenny Boberg began her career working at MTG Radio in sales. After four years, she switched industries and jobs, and began working as a recruiting consultant and team leader for a recruitment firm. "I learned a lot and broadened my experience, but I missed working in media and with sales."
So when a job opened up at TV4 in Gothenburg in March 2009, she jumped at the chance. Now, with not even a year under her belt, Boberg, 32, has been nominated as a finalist in the Bonnier Sales Awards as Rookie of the Year.
