Life At Bonnier - Jacob Ward

Popular Science Adds Value with its Emerging Media Lab

A tailored show with gadgets and information gives Popular Science’s advertisers and media partners a taste of the latest technology

It all started with gadgets. The offices of Popular Science are filled with gadgets and new technology – everything from cell phones to tablet computers to media players – that the magazine covers for its readers. So when sales reps kept hearing from the magazine's advertisers and media partners that they wanted to know more about the latest in technology from the magazine, the staff decided it was a smart idea to connect the advertisers to the gadgets.