Life At Bonnier - Homeenter

Reorganization for Bonnier Entertainment

By Bert Menninga on 2011-02-17
in
The new SF Consumer Entertainment will pull together Homeenter, SF Bio and other businesses into a common division focused on consumers.

The cinema chain SF Bio is reorganizing. And a new division, SF Consumer Entertainment, has been created.

Homeenter Adds Lego

By Bert Menninga on 2011-02-03
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Strong brands like Lego and Disney are good business for mail-order club Homeenter.

Foto: joeshlabotnik, CC-licens

In November, mail-order club Homeenter started selling Lego to its club members. The toy was added to Homeenter's existing roster, which includes other well-known brands such as Disney and Hello Kitty. 

"We want to have high-quality products and strong brands sell well," says Karin Rydberg, sales director at Homeenter.

Social Media Means Customer Interaction

By Bert Menninga on 2010-11-02
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It's easy to start a corporate Facebook page. Making it work is another matter. Homeenter and Discshop work to find the right formula.

Taking care of customers in an age where social media has grown exponentially means taking risks. So in April 2010 when Swedish mail-order club company Homeenter first started up its Facebook page, it was no spur-of-the moment decision. "We started three months before and spent a lot of time making sure we did it right," says Åsa Lorentzson, service director at Homeenter. And it shows.

Homeenter Wins with Chocolate Club

By Bert Menninga on 2010-05-07
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With 10,000 members since its launch in 2008, Homeenter's chocolate club has become a successful new market for the online club.

CC licenced photo by André Karwath

Consumer interest in exclusive chocolate has blossomed in recent years. So when online video, music and game club Homeenter AB started a cooperation in 2008 with Malmö Chokladfabrik - Malmö Chocolate Factory - the success came as no surprise. Today the chocolate club has nearly 10,000 members in Sweden and Denmark.

Ylva Lundberg: See You Later, Alligator!

By Ylva Lundberg on 2009-09-22
in
Our GROW ambassador Ylva Lundberg enjoys life at Bonnier Corporation in Florida — apart from the washing machine of course.  

Hey y'all, over there! Three weeks ago I left Malmo, Sweden and my job at Homeenter, the Nordic countries' largest Film, Music and Children's Film Club. In Malmo, I mainly work with the development and planning of our Collectables Series and with printed media such as direct mail, inserts, ads and other print activities.