With 10,000 members since its launch in 2008, Homeenter's chocolate club has become a successful new market for the online club.
CC licenced photo by André Karwath
Consumer interest in exclusive chocolate has blossomed in recent years. So when online video, music and game club Homeenter AB started a cooperation in 2008 with Malmö Chokladfabrik - Malmö Chocolate Factory - the success came as no surprise. Today the chocolate club has nearly 10,000 members in Sweden and Denmark.
