Summer blahs? Not for creative people. Reklamcupen - the Advertising Cup - is underway, a competition sponsored by Swedish daily Dagens Nyheter.
Since 2004, Swedish daily newspaper Dagens Nyheter has given an award for the most creative advertisement for a particular brand with a special kind of competition. The contest, called Reklamcupen, is designed like an athletic tournament, with the first round finishing today, July 21. Two ads compete against each other in a total of 10 matches, then it's time for the next round, then the quarter finals, the semifinals and the final.
