Life At Bonnier - Frida Boisen

Frida Boisen New Editor-in-Chief for Göteborgs-Tidningen

By Bert Menninga on 2012-02-07
in
Expressen's west-Sweden edition, Göteborgs-Tidningen, to get new editor-in-chief.

Evening tabloid Göteborgs-Tidningen will get a new editor-in-chief this spring when Göteborg native Frida Boisen takes over. Boisen has previously worked at Göteborgs-Posten and Expressen, among other places.

ToppLoppet Race Attracts 4,200

By Bert Menninga on 2011-10-04
in
ToppHälsa's second annual ToppLoppet race a strong followup to last year's success of the premiere.

On Oct. 1, the second annual ToppLoppet race was held by Bonnier Tidskrifter title ToppHälsa. The number of runners increased by 40 percent, with 4,200 people running five or ten kilometers under a sunny October sky in Stockholm's Hagaparken on the outskirts of the city. 

"It's a wonderful feeling to see thousands of happy people warm up and then run together," says Frida Boisen, editor-in-chief for ToppHälsa.

ToppLoppet and Other Races a Hit for Bonnier

By Bert Menninga on 2010-09-03
in
The latest race from Bonnier companies, ToppHälsa's ToppLoppet, is about having fun says Frida Boisen. It's also about cooperation between different Bonnier companies.

This year marks the first ToppLoppet race – set for October 2 in Stockholm's Hagaparken. Frida Boisen, editor-in-chief for Bonniertidskrifter's health and fitness title ToppHälsa, developed the event together with Bonnier Creative.

ToppHälsa magazine succeeds in downturn

By Linnea Pontvik on 2010-02-10
in
A 10 percent increase in ad sales in 2009 for Swedish magazine ToppHälsa is due to a smart mix of health, training and personal development.

Bonnier Tidskrifter magazine ToppHälsa will celebrate its fifth year of publication with an anniversary issue, No. 5, later this year. Editorial staff are working now with issue No. 4 which goes to press in a few days. The theme is strength. Managing editor Frida Boisen proudly explains that ToppHälsa is the only magazine in the health segment that has raised its readership numbers – while other health magazines have lost readers.