Life At Bonnier - Denmark

Meet Jakob Lönnborg

By Bert Menninga on 2011-10-21
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GROW participant takes on Beijing, a city where the pace of change is unsurpassed.

When Jakob Lönnborg landed in Beijing at the beginning of September, he found things weren't as he remembered. "I was here ten and five years ago and have now returned to a completely different city," Lönnborg says.

How Børsen Succeeded on a Saturday

By Bert Menninga on 2011-10-07
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Danish business daily Børsen recently put out a special election edition, a first for a Saturday. Sarah Louise Meinertz explains how readers reacted.

On Friday, Aug. 26, Denmark's then Prime Minister Lars Løkke Rasmussen called for an election to be held three weeks later, Anders Krab-Johansen, editor-in-chief of business daily Børsen said to a few staff members: "What a shame we don't have a newspaper tomorrow." Like many business dailies, Børsen is published on weekdays only.

Meet Alex Pedersen

By Bert Menninga on 2011-09-22
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Alex Pedersen trades Copenhagen for Winter Park, where his co-workers go waterskiing at lunch.

The heat and humidity of Florida may be extreme for some, but for Alex Pedersen of Copenhagen, it's been anything but daunting. "This doesn't even come close to the weather in Denmark, and I absolutely love it!" Pedersen says.

Pedersen is spending three months at Bonnier Corporation in Winter park, working as a marketing project manager, helping decide on a new cause marketing campaign.

Magazine Remake

By Bert Menninga on 2011-08-22
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A new look and new content for Denmark's Penge & Privatøkonomi.

With the Aug. 23 issue of Denmark's Penge & Privatøkonomi, readers will see a brand new magazine, complete with new logo, layout and two new sections. "The magazine's format is more business-like and has a slightly smaller format, and we've made some strong distinctions with some of the graphic elements to counter readers criticism of being repititious," says Søren Verup, editor-in-chief.

Meet Casper Andersen

By Bert Menninga on 2011-06-13
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Moving from Denmark to China, GROW participant Casper Andersen gets a chance at helping a start-up get on its feet.

For most participating in Bonnier's GROW exchange program, the experience means moving from one established company to another for three months. But Casper Andersen, 30, who normally works with customer retention as international project manager at Bonnier Publications in Copenhagen, moving to Beijing for three months means working in a start-up company, Bonnier China, where his title is vice president.

SF Film and Facebook Fictional Characters

By Bert Menninga on 2011-04-28
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Giving fictional characters their own Facebook fan pages, SF Film's Nikki Sørensen created a new marketing campaign for teen comedy Max Pinlig.

Nikki Sørensen likes to say that despite having reached the ripe old age of 41, she still gets to play on a very large digital playground every day. "I can experiment, try things and if they don't pan out as I expect, then I can change direction or, in some cases, go in for the kill with the result being that I learn something new about user behavior," says Sørensen, the digital media manager at SF Film A/S in Denmark.

Spring Holiday Tips from Bonnier

By Bert Menninga on 2011-04-20
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Recipes, egg-dying and more for the season from Bonnier magazines and TV.

Photo: Qfamily, CC-licensed

Looking for help in celebrating the season? Check out some of these tips from Bonnier:

Meet Pia Beltoft Nielsen

By Kim Oswell on 2011-04-05
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From Denmark to Germany and magazines to books, Pia Beltoft Nielsen is experiencing life in a whole new way.

Photo: Stefan Lingg

The exhilaration of starting from scratch all over again with a new job, a new apartment and new surroundings is what enticed Pia Beltoft Nielsen to the GROW program. Signing up for the work exchange program is one thing, but deciding to speak only German and taking language courses is quite another, which is exactly what Nielsen has done since she arrived in Munich almost two months ago.

Meet Anni Rein

By Bert Menninga on 2011-03-14
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GROW participant from Finland's MTV3 fits right in with Danish culture and life at business daily Børsen.

Anni Rein says she must have been a Copenhagener in a former life. "I've surprised myself with how easily I've blended in here in Copenhagen," says Rein, who moved from Helsinki to live in Copenhagen for three months as part of the GROW program.

Bo Bedre: A Young 50

By Bert Menninga on 2011-02-28
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Bo Bedre, Denmark's No. 1 interior design magazine, turns 50 with fanfare.

When Danish magazine king Palle Fogtdal launched the first issue of interior design magazine Bo Bedre in March 1961, it offered something new to Danish readers. Not only was it the first interior design magazine in Denmark, it was one of the first specialty magazines made for the general public and the biggest-circulation magazine on the market in the 1960s.

Fifty years later, Bo Bedre, owned by Bonnier Publications since 1983, still holds a special place in the hearts of Danish consumers.