Life At Bonnier - Boating

Boating Magazine Sponsors First Eco Awards

By Bert Menninga on 2010-09-15
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From a fuel-saving boat to an initiative to collect 5.8 million pounds of garbage in Minnesota waterways, the Boating Eco Awards focus on people doing good for the environment.

Bonnier Corporation's Boating magazine hasn't gone green, it's gone "eco," with the October issue announcing ten winners in the first Boating Eco Awards. "We know the term 'green' has become a marketing ploy, especially in our industry," says Boating Editor-in-Chief Randy Vance. "The word 'eco' isn't new, but we feel it has some teeth and some staying power.

BMU Workshops Generate Ideas and Revenue at Bonnier Corp.

By Kristyn Brady on 2010-07-01
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Ideas turn into reality at BMU business process meetings at Bonnier Corporation.

Photo: Valerie Fischel

Brainstorming pays off. At least in the case of Bonnier Media University's recent workshops at Bonnier Corp. in the U.S., where the ideas developed are already up and running. And generating revenue.

The first installment of workshops began in February, and publishers have been quick to see the results. John McEver, publisher of Boating, says, "From our workshop we created a multi-platform marketing program with a revenue target of USD 300,000 for the fourth quarter."