Life At Bonnier - May 2010

Sun Protection

By Bert Menninga on 2010-05-28
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Tips from Bonnier magazines on the latest in eyewear for summer.

As the sun reaches higher in the sky and stays out longer each day, it could be time to think about exchanging your old sunglasses for a new pair. Check out the following recommendations from Bonnier magazines around the world:

Meet Gunta Lauck

By Bert Menninga on 2010-05-28
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Moving from Hamburg to Stockholm, GROW participant Gunta Lauck designs books for Bonnier Fakta for four months.

The difference lies in the logo on the cover. At her home company Carlsen Verlag, says GROW participant Gunta Lauck, the logo is prominently placed in nearly always the same position. But at Bonnier Fakta, where she is on a four-month exchange, the logo on the cover of the books is integrated into the design. "It is subordinate to the illustration and typography," she says. "And I admire this very much."
 

Front Page for Posterity

By Bert Menninga on 2010-05-28
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Verslo Zinios becomes a part of history at the Central European Bank.

How do you give future generations a taste of what life is like today? One way is by burying a time capsule with a range of objects that represent our daily lives. And what better way to show daily life than a page from a newspaper?

Meet Christiane Bartelsen

By Bert Menninga on 2010-05-20
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Selling foreign book rights is a bit the same, a bit different at Carlsen Verlag and Bonnier Group Agency for GROW participant Christiane Bartelsen.

For GROW participant Christiane Bartelsen, the warm welcome she received from her new colleagues has helped her feel at home in a new country and a new company. Bartelsen, 42, recently made the switch from Carlsen Verlag in Hamburg where she's worked for ten years, to Bonnier Group Agency in Stockholm. At both companies, she works selling foreign rights. "At Carlsen, I am also responsible for the acquisition of industrial clients for whom we produce special editions with logo imprints, for example, Mercedes Benz and Vattenfall," she says.

Great Ideas, Fantastic Speakers

By Kristyn Brady on 2010-05-18
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Bonnier Media University's Stefan Mehr on the upcoming GRID conference.

In early 2008, Jonas Bonnier approached Stefan Mehr of Bonnier Media University with an idea to create a completely different kind of media conference that had nothing explicit to do with Bonnier business. "We wanted to create something very unconventional, revolving around storytelling by outstanding speakers, since storytelling is the essence of what Bonnier is all about," says Mehr, who was charged with turning the idea into reality.

Special Appearance

By Bert Menninga on 2010-05-17
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Stockholm high school students meet best-selling novelist Audrey Niffenegger.

As author Audrey Niffenegger sat in the auditorium of Stockholm's Östra Real high school, she was bombarded with questions from some 60 students.

"When did you decide to be a novelist?"

"Do you do a lot of research?"

"Were you inspired by anyone?"

"Do you believe in ghosts?"

Carlsen Teams with Unicef

By Bert Menninga on 2010-05-12
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Popular children's character Pixi helps promote Unicef for children's book publisher Carlsen in Germany.

Photo courtesy Unicef

In conjunction with the Soccer World Cup in South Africa, children's book publisher Carlsen in Germany has started a special project: Almost half a million picture books were delivered to German, Swiss and Austrian bookshops featuring the character Pixi winning the World Cup - and building a school in Africa.

Digital Fun

By Bert Menninga on 2010-05-11
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Looking for a little extra digital entertainment in your life? Here are a few suggestions from Bonnier magazines.
  • Interested in the hottest new computer game? Dragon Age: Origins was rated 9 of 10 by Sweden's PC Tidningen. Read more here (in Swedish)
  • How about adding some extra action to your real-time driving? Danish Komputer for alle recommends TomTom's GPS car navigation that uses the voices of Star Wars characters.

Setting an Example by Going Green

By Bert Menninga on 2010-05-10
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Lithuanian business daily Verslo Žinios chose to not only take its own environmental initiatives, but to use its influential position to encourage other companies to do so as well.

Newspapers around the world are looking at how they can be more environmentally responsible through a variety of initiatives.

Homeenter Wins with Chocolate Club

By Bert Menninga on 2010-05-07
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With 10,000 members since its launch in 2008, Homeenter's chocolate club has become a successful new market for the online club.

CC licenced photo by André Karwath

Consumer interest in exclusive chocolate has blossomed in recent years. So when online video, music and game club Homeenter AB started a cooperation in 2008 with Malmö Chokladfabrik - Malmö Chocolate Factory - the success came as no surprise. Today the chocolate club has nearly 10,000 members in Sweden and Denmark.