Bonnier News - iPad

Toca Tea Party Gets Seal of Approval

By Bert Menninga on 2011-05-18
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The popular iPad toy app Toca Tea Party a 'no fail' product according to Children's Technology Review.

The iPad toy app Toca Tea Party from Brickmark's Toca Boca has been awarded the Editor's Choice Award as printed in the latest edition of Children's Technology Review. "CTR's Editor's Choice Award are given to only the highest quality children’s products in the interactive media category.," reads the nomination.

Popular Science+ Pulls in New Readers

By Bert Menninga on 2011-05-17
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Some 95 percent of iPad readers for Popular Science+ have not subscribed to the print magazine.

The U.S. trade publication Ad Age reported recently that 95 percent of the subscribers to Popular Science+ for the iPad are new readers. Read an interview with Bonnier Corporation Group Publisher Gregg Hano here.

Subscriptions on the iPad for Popular Photography

By Bert Menninga on 2011-05-03
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Popular Photography+ has become the second title from Bonnier Corporation to be available for subscription on the iPad. Bonnier was one of the first publishers to take advantage of Apple's new subscription service when it launched last February, bringing annual subscriptions to Popular Science.

Toca Doctor Launched

By Bert Menninga on 2011-04-29
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Toca Boca's first toy for both the iPhone and iPad available: Toca Doctor.

Toca Doctor is here! Toca Boca's third toy app, available at Apple's App Store, is the company's first for both the iPhone and the iPad. There is also a free version, Toca Doctor Lite.

Moving Media+ Launches Mag+ for Everyone

By Linnea Pontvik on 2011-04-04
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Moving Media+, a new company that will work with the Mag+ platform for tablet devices, promotes the platform, now offered for free.

Staffan Ekholm

Today, Bonnier's Mag+ platform for the iPad has taken a big step forward with the launch of Moving Media+, a company created specifically to market and develop the platform. Mag+ was created as a tool for publishing not just magazines but books, newsletters, catalogs – publications that use photos, video and sound as well as text – on tablet devices.

Gregg Hano and Ads on the iPad

By Bert Menninga on 2011-03-28
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We caught up with Gregg Hano, group publisher for Bonnier Technology Group in New York, publisher of Popular Science+, Bonnier’s first magazine for the iPad and built on the Mag+ platform. Hano was speaking in Stockholm at Bonnier’s recent Tab Day, where new data on advertising was released.

At Bonnier's Tab Day, you gave five examples of advertisements you've had on Popular Science+ recently. Can you pick one and give us a little insight into why it succeeds as an ad on the iPad?

Morberg Hits the iPad and the Newsstands

By Bert Menninga on 2011-03-25
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Swedish actor and chef Per Morberg is everwhere these days with a new iPad app based on his book Morberg jagar och lagar from Bonnier Fakta and his own magazine Magasin Morberg from Spoon.

Photo: Martin Löf

Per Morberg is one of Sweden's most popular cooking celebrities, both appearing on TV4's channels as well as in books from Bonnier Fakta. Now his book Morberg jagar och lagar (Morberg hunts and cooks) has come out in an edition for the iPad.

Advertisers Get the Facts on iPads at Tab Day

By Bert Menninga on 2011-03-23
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Advertisers and ad agencies hear some of the latest findings on ads on tablets at Bonnier's Tab Day event in Stockholm.

Some 250 advertisers, ad agency executives, sales reps and editors filled Bonniers Konsthall art museum in Stockholm yesterday to hear the latest about the advantages and challenges of advertising on tablet computers. Dubbed Tab Day, the event was sponsored by Bonnier AB and featured a range of experts from publishing, advertising, marketing and research. Along with first-hand experiences from magazine publishers and advertisers, new research on reader habits and an eye-tracking study were released.

Toca Boca's First Toys Arrive

By Bert Menninga on 2011-03-17
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Brickmark turns the iPad and iPhone into toys for kids.

There are plenty of digital games online, just waiting to be downloaded for a small fee from your cell phone or your iPad. But how about apps that actually turn your phone or tablet into a child's toy?

Bil Magasinet for the iPad

By Bert Menninga on 2010-12-21
in
Benjamin Media's Bil Magasinet for the iPad gets rave reviews.

The Danish car magazine Bil Magasinet made its debut on the iPad earlier this month and the second issue is due out shortly. Bil Magasinet for the iPad is built using the Mag+ platform - the second magazine in Denmark to do so.