Business daily Puls Biznesu's webinars give hungry young investors something extra in Poland.
When Puls Biznesu started last December with its first webinar, the Polish business daily was entering new territory. "We'd never had an event just for Puls Biznesu readers investors," says Magda Karda, marketing director for Puls Biznesu. "The market is really tight here, and we decided that webinars were a great way of providing something extra."
Working with the National Bank of Poland as a co-sponsor, Karda and her team set up the Investors Academy, aimed at young investors and offering seven free webinars.