Bonnier Corp.'s Skiing is offering readers a sneak peek at its latest transformation into a fully integrated media brand with its digital edition, Skiing Interactive. Tom James gives the background.
Skiing Interactive is the first step in an all-new 360-degree multiplatform initiative, from print to iPad to smartphone (check out the demo video here). Bonnier.com talks about the new product to Tom James, editorial director for Bonnier's Enthusiast Group.
What is the thinking behind Skiing Interactive?
