Bonnier News - TARA

Norwegian Tara Smak a Hit from the Starting Block

By Bert Menninga on 2011-06-10
in
The first issue of Bonnier Media's food magazine tara smak sold over 25,000 copies.

The Norwegian Bonnier Media women's magazine tara was first published in 2005. Some six years later, the magazine has become the biggest in its segment in Norway. The success has whet the appetite of Bonnier Media, which decided to put out a spin-off food title: tara smak.

New Life in Danish Women's Magazine Market with Liv

By Bert Menninga on 2010-12-01
in
Targeted to women in their 40s, the new Liv magazine will launch in February in Denmark. Editor-in-chief Ann Qvist explains.

Benjamin Media in Denmark is launching a new lifestyle magazine for women 40 and over: Liv. The new magazine, which has been in the planning for six years, will hit the newsstands on Feb. 10, 2011.

Stella to Launch in the Spring

By Bert Menninga on 2010-11-30
in
Hitting the newsstands in March, the newest magazine for women in Norway.

In March 2011, a new star will be appearing at newsstands in Norway: Stella. A brand-new magazine from Bonnier Media, Stella has been long in the planning, although the intense work started in August 2010. "The foundation of Stella will be beauty, health and self development," says Gry Bjørhovde, publisher. "While these may be well-known elements of many magazines, Stella will mix it together in a new way.

Bonnier Tidskrifter magazines against breast cancer

By Linnea Pontvik on 2010-08-11
in
Thousands participate in fight against breast cancer together with amelia, tara and M-magasin.

Thousands of women and men will participate in Rosa Steget, a Pink walk that is being organized for the third year in a row as part of the Göteborg cultural festival Göteborgskalaset, for the benefit of the breast cancer fund Bröstcancerfonden. Participants wearing pink T-shirts walk seven kilometers through central Göteborg.

TARA Tops in Norway

By Linnea Pontvik on 2010-02-23
in
TARA wins readers, with circulation up 31 percent in 2009.

Five years after launching, TARA has grown more than any other women's magazine in Norway. Circulation stands now at 51,000, an increase of 31 percent since 2008.

"We are naturally happy with our success, but it isn't a complete surprise," says Editor-in-Chief Torunn Pettersen.