Bonnier News - SF bio

SF Bio Screens Films for Swedish Campers

By Bert Menninga on 2010-07-15
in
Swedes roughing it in the country don't need to miss out on going to the movies when SF Bio brings the movies to them.

Photo: CC licensed by Flickr user podknox

For the fourth year in a row, SF Bio is setting up screens at campsites around Sweden. Not north of Karlstad, though, because that far north it won't get dark enough in the evening to be able to see anything on an outdoor screen.

Sf Bio's Campingbio takes place under the open air on an inflatable screen. This year campers can see Sommaren med Göran (Summer with Göran), a Swedish comedy with Peter Magnusson that was a hit in 2009. The movie is appropriate for children, so of course the whole family can watch.

Twilight Movie Night Nearly Sold Out

By Bert Menninga on 2010-06-14
in
On June 30, the third Twilight movie Eclipse has its world premier. At Sweden's SF Bio, fans can get a headstart with a marathon viewing of the first two movies followed by a showing of Eclipse at midnight.

Foto: Nordisk Film

At 27 of SF Bio's cinemas in Sweden, a special Twilight Movie Night will be held on June 29. The first and second film of the series wil be shown during the evening, and at midnight the third film will have its world premier - The Twilight Saga - Eclipse. The official premier is actually June 30, so SF Bio's event is the first showing of the film for which you can buy tickets.

Sex and the City and SF Media

By Bert Menninga on 2010-05-27
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Sex and the City 2 is destined to be a super blockbuster, says SF Media CEO David Bonnier. A big audience means big advertising opportunities.

For Sweden's SF Bio movie theater chain, the upcoming Sex and the City 2 movie is more than just your average blockbuster. "Every year some 200-230 films are released at cinemas, of which 10-20 percent are blockbusters with a higher number of moviegoers than average," says David Bonnier, CEO for SF Media. "Among these films you'll find a few 'super blockbusters' that not only draw huge crowds but also are interesting commercially because advertisers find it very attractive.

3D Movies Need 3D Ads

By Bert Menninga on 2010-04-12
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As 3D movies continue to grace the big screen, 3D advertisers follow.

When the smash hit Avatar was released in Sweden at SF Bio cinemas, the first 3D ads came out along with the film itself: along with trailers for new films came an ad from Mazda. But as more 3D films are being released, new advertisers are jumping into the fray.

Movie Theaters Turn Out the Lights for an Hour

By Niklas Sessler on 2010-02-26
in
Movie theater chain SF Bio will take part in Earth Hour by turning off all its neon lights.

The world's biggest environmental demonstration takes place on Saturday March 27, 2010 from 8:30-9:30 p.m. Through a simple act - simply turning out the lights for one hour - people around the world will show their support for the environment and challenge those in power to respond to the issue.

"Naturally we won't be turning out the lights in the lobbies or other areas where our customer's safety and comfort would be compromised," says Thomas Runfors, chief information officer at SF Bio.

Coming to a Swedish Theater Near You

By Bert Menninga on 2010-02-26
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Recent successes of 3D movies spur SF Bio investment in technology

Analysts worldwide have declared that 3D movies have come of age, following the success of the 3D blockbuster Avatar. A range of 3D movies are set to follow wide release in 2010 release - Tim Burton's Alice in Wonderland is next on the calendar. The SF Bio movie chain is readying itself for the expected 3D explosion by equipping its theaters with 3D technology. Theaters in ten cities will be getting new equipment at a cost of 1 million SEK per theater.

Swedish Cinema Record

By Martin Strömberg on 2010-01-27
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Swedish cinemas attracted a record audience during the past Christmas and New Year. Visits at SF Bio cinemas were up 32% compared to last year 

"The best thing is that the audience wanted to see a very large variety of films," says Jan Bernhardsson, CEO SF Bio. "We notice the desire of the audience to gather together in front of really good stories."

Among the films that drew much public during the weekends are Avatar, both in 3D and conventional 35 mm film, Sherlock Holmes, Alvin and the Chipmunks: The Squeakquel, The Girl Who Kicked the Hornet's Nest, Bright Star and New Moon.

SF and SF Bio – which is which?

By Niklas Sessler on 2009-08-28
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SF and SF Bio sound almost the same, but in fact they are two completely different companies. Here, we explain the differences between the two.

They have similar names, similar logos and are constantly confused with one another, even internally by us at Bonnier - for instance, in the newsletter that went out to all employees last week. Yet, SF and SF Bio are devoted to completely different business areas. We asked Stefan Klockby, CIO at SF, to help sort things out.