Bonnier News - SF Media

Audience Favorite Movie Ads Win Awards

By Bert Menninga on 2011-10-06
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"People's Choice" lets SF Media show the value of commercials at the cinema.  

"Sanningen," a commercial from Swedish alcohol monopoly Systembolaget won the people's choice award from cinema chain advertising company SF Media, a part of SF Bio.

Sex and the City and SF Media

By Bert Menninga on 2010-05-27
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Sex and the City 2 is destined to be a super blockbuster, says SF Media CEO David Bonnier. A big audience means big advertising opportunities.

For Sweden's SF Bio movie theater chain, the upcoming Sex and the City 2 movie is more than just your average blockbuster. "Every year some 200-230 films are released at cinemas, of which 10-20 percent are blockbusters with a higher number of moviegoers than average," says David Bonnier, CEO for SF Media. "Among these films you'll find a few 'super blockbusters' that not only draw huge crowds but also are interesting commercially because advertisers find it very attractive.

3D Movies Need 3D Ads

By Bert Menninga on 2010-04-12
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As 3D movies continue to grace the big screen, 3D advertisers follow.

When the smash hit Avatar was released in Sweden at SF Bio cinemas, the first 3D ads came out along with the film itself: along with trailers for new films came an ad from Mazda. But as more 3D films are being released, new advertisers are jumping into the fray. The newest 3D ad to hit Swedish screens is for the consumer soft drink Festis, released on April 9 at 18 SF Bio theaters equipped to handle the new 3D films.