Bonnier News - SF bio

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Cinema chain SF Bio launches biggest digital initiative ever.

For Swedish cinema chain SF Bio, the web has become one of the key points of contact with moviegoers. Traffic at the chain's site, sf.se, has grown 140 percent since 2005, with 1.5 million unique monthly visitors and nearly 20 million page views.

Tintin and More Tintin

While Tintin hits the big screen, book publisher Bonnier Carlsen helps bloggers take him to computer screens throughout Sweden.

Popular comic book figure Tintin first made his appearance in 1929 in Belgium - it's taken 80 years for the intrepid character to make his Hollywood debut. The Adventures of Tintin, which opened on Sunday in Belgium and opens on Oct.

SF Kino to Build Norway's Biggest Cinema

SF Bio's subsidiary SF Kino to build a new movie theater, Festningen Kino, in a hot spot in Oslo.

Photo: SF Kino

SF Bio's Norwegian subsidiary SF Kino has announced it will be building Norway's biggest movie theater in Oslo. The new theater will be called Festningen Kino (which translates to the fortress cinema) and will be built on land next to the Akershus fortress. SF Kino has long wanted to establish itself in Oslo, and for the first time the right spot has become available, says SF Bio's CEO Jan Bernhardsson.

Rigoletto to Undergo Major Renovation

SF Bio cinema chain's flagship theater, Rigoletto, set for a Christmas rebirth.

When the Rigoletto movie theater opened in 1939 on Kungsgatan in downtown Stockholm, it had all the hallmarks of a movie palace of the golden age of cinema: imposing marquee, elegant foyer complete with curving staircase and elaborate art deco decoration in the theater itself.

SF Bio Breaks Attendance Records in May

More moviegoers than ever hit Sweden's SF Bio theaters in May.

Sweden's upcoming summer movie season has kicked off with a bang and a headstart: May 2011 was the best May in modern history for cinema chain SF Bio. The chain had some 760,000 moviegoers for May, an increase of 11 percent over 2010.

"It's especially exciting with so many moviegoers in May, since historically it hasn't been a particularly strong month," says Jonas Yngfalk, SF Bio's operating manager. "June is also showing strong results, despite the fine summer weather.

Check in at the Movies with Facebook Places

SF Bio launches a check-in campaign at selected movie theaters.

On Valentine's Day SF Bio started launched a new campaign called "Checka in på bio! (check in at the movies).

SF Bio Goes to the Opera

Opera season begins again at SF Bio with Cosí Fan Tutte, from Salzburg.

Photo: Marco Brescia

Sweden's SF Bio movie theater chain doesn't just show the latest movie hits from Hollywood and the rest of the world, not to mention acclaimed independent films from smaller production companies. Starting in 2009, SF Bio has also been showing taped opera broadcasts from the Salzburg Festival to moviegoers in select theaters across Sweden.

SF Bio Screens Films for Swedish Campers

Swedes roughing it in the country don't need to miss out on going to the movies when SF Bio brings the movies to them.

Photo: CC licensed by Flickr user podknox

For the fourth year in a row, SF Bio is setting up screens at campsites around Sweden. Not north of Karlstad, though, because that far north it won't get dark enough in the evening to be able to see anything on an outdoor screen.

Twilight Movie Night Nearly Sold Out

On June 30, the third Twilight movie Eclipse has its world premier. At Sweden's SF Bio, fans can get a headstart with a marathon viewing of the first two movies followed by a showing of Eclipse at midnight.

Foto: Nordisk Film

At 27 of SF Bio's cinemas in Sweden, a special Twilight Movie Night will be held on June 29. The first and second film of the series wil be shown during the evening, and at midnight the third film will have its world premier - The Twilight Saga - Eclipse. The official premier is actually June 30, so SF Bio's event is the first showing of the film for which you can buy tickets.

Sex and the City and SF Media

Sex and the City 2 is destined to be a super blockbuster, says SF Media CEO David Bonnier. A big audience means big advertising opportunities.

For Sweden's SF Bio movie theater chain, the upcoming Sex and the City 2 movie is more than just your average blockbuster. "Every year some 200-230 films are released at cinemas, of which 10-20 percent are blockbusters with a higher number of moviegoers than average," says David Bonnier, CEO for SF Media. "Among these films you'll find a few 'super blockbusters' that not only draw huge crowds but also are interesting commercially because advertisers find it very attractive.