Bonnier News - Queen

S for Swedish Gossip

The new S magazine aims to give celebrity watchers a better read.

The first issue of S, a new Swedish magazine covering celebrity news in a tougher, broader and timelier fashion, will arrive on newsstands on Feb. 25. The magazine, a bi-monthly, is the brainchild of Amelia Adamo, the woman behind a number of Bonnier Tidskrifter titles. Adamo set the task of developing the magazine to Pamela Andersson, editor-in-chief of royalty-watcher Queen magazine, which will be discontinued. "S magazine won't deal in speculation and rumors," says Adamo.

Engagement Mania!

Bonnier magazine Queen and evening newspaper Expressen get the scoop on the royal engagement.

It's the biggest story of the year in Sweden—Crown Princess Victoria and Daniel Westling are engaged! Two Bonnier publications perked up at the news: Expressen, who got the first scoop, and the royalty-themed magazine Queen.

Expressen has a long history of royal news. In 1960, the newspaper refrained from publishing a story about Princesses Birgitta and Désirée in Marstrand on the grounds that the paper "does not write about fluff." Times change, though, and Expressen has changed with them.