Bonnier News - Popular Science

Adding Digital Data to Magazines

By Bert Menninga on 2011-10-26
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Popular Science is first out again, this time with a new type of report for advertisers that includes data on the magazine in all types of media.

Last week, the U.S. Audit Bureau of Circulations announced that it has changed the way it reports on magazine data, with a brand new report, the Consolidated Media Report. The first report was released using Bonnier Corporation's Popular Science and Bob Cohn, the magazine's circulation director was on the special committee that developed the new report.

"Popular Science has never shied away from being a "first" when it comes to pushing the evolution of the digital magazine marketplace," says Gregg Hano, publisher.

Bonnier Corp. Wins Big at Digital Awards

By Dean Turcol on 2011-04-08
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Bonnier Corporation's Popular Science, Parenting and Field & Stream best of the web according to Min.

Bonnier Corporation took home six awards at Media Industry Newsletter's (Min) "Best of the Web" Awards ceremony today. The annual awards recognize digital excellence and honor magazine brands that "did not merely react to changing technology, but drove innovation."

Advertisers Get the Facts on iPads at Tab Day

By Bert Menninga on 2011-03-23
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Advertisers and ad agencies hear some of the latest findings on ads on tablets at Bonnier's Tab Day event in Stockholm.

Some 250 advertisers, ad agency executives, sales reps and editors filled Bonniers Konsthall art museum in Stockholm yesterday to hear the latest about the advantages and challenges of advertising on tablet computers. Dubbed Tab Day, the event was sponsored by Bonnier AB and featured a range of experts from publishing, advertising, marketing and research. Along with first-hand experiences from magazine publishers and advertisers, new research on reader habits and an eye-tracking study were released.

Popular Science on Google One Pass

By Bert Menninga on 2011-02-17
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Bonnier Corporation has signed an agreement for Google One Pass. Popular Science will be first out on the multiple-device subscription service.

Popular Science will now be available on Google One Pass, allowing readers the option of purchasing magazine subscriptions on multiple digital devices. The first out under an agreement between Bonnier Corporation and Google, One Pass will provide a simple way to purchase various premium content from Bonnier Corporation across tablets, smartphones and desktop computers.

"We're thrilled with this new agreement with Google.

Popular Science+ First Out with Subscriptions on the iPad

By Bert Menninga on 2011-02-16
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Popular Science+ for the iPad will now be available as a subscription.

Popular Science+ will soon be available for iPad users who want an annual subscription. The Bonnier Corporation title is one of the first to take advantage of Apple's new subscription service.

Bonnier Publications Launches Populär Vetenskap

By Bert Menninga on 2010-10-29
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The first issue of Swedish Populär Vetenskap - Popular Science - hits the newsstands Nov. 2.

The newest magazine from Bonnier Publications International, Populär Vetenskap, is a cooperation between Illustrerad Vetenskap (Science Illustrated) - the most read magazine in the Nordic countries - and the American Popular Science, which reaches some 7 million readers.

Business-to-Business Magazines for the iPad from Spoon

By Bert Menninga on 2010-10-06
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Swedish content agency Spoon to offer customer magazines on the Mag+ platform for the iPad.

Bonnier's Mag+ platform is now available from Spoon for business-to-business and other magazines. The Mag+ platform has gotten praise from Steve Jobs at Apple, among others, when Popular Science+ was launched simultaneously with the iPad in April in the U.S.

New Magazines for the iPad on the Mag+ Platform

By Bert Menninga on 2010-06-02
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Popular Photography, Sound & Vision, Islands and TransWorld SKATEboarding will join Popular Science with Mag+ versions available beginning this summer.

Capitalizing on the iPad's tech-savvy early adopters, Bonnier Corporation has announced that the next two magazines to launch on the Mag+ platform in the U.S. will be Popular Photography, with its July issue, and Sound + Vision, with its June/July/August issue. Then, with the September issues, Mag+ will come to TransWorld SKATEboarding and Islands. Additional titles are expected to launch this fall.

Apple Features Popular Science+

By Bert Menninga on 2010-04-27
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Popular Science+ at the top of Apple's list.

For iPad users and wannabe users alike, the app page for Apple's iPad is a great starting off point. And the top featured app is - Popular Science+. As Apple writes: "It's an amazing new vision for magazines that goes far beyond the printed page.

Top Seller

By Bert Menninga on 2010-04-09
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Popular Science+ a smashing success.

With the release of the first iPads less than a week ago, the Popular Science+ application has been a hot item - both for those buying apps and in the news. "We're thrilled with the reception Popular Science+ has received across the board. Yesterday we were singled out by Apple's Steve Jobs for the work we've done so far with the app. We really think the future of digital publishing is bright for us," says Mark Jannot, editor in chief of Popular Science.