Bonnier's Expericard signs a game-changing two-year contract with Arsenal Football Club.
Photo by Danny Nicholson, Flickr, CC licensed
When you want to get the world's attention, it helps to link up with one of the most recognizable names in sports.
"Arsenal is one of the world's biggest football clubs, and one of the ten richest. This agreement doesn't just give us money—more important is the attention we get by working with such a great club. It will help us get a foot in the door with other clubs in the Premier League and clubs in the NBA or NFL in the USA." says Expericard CEO Peter Gustafsson.
