Bonnier News - Pär Svärdson

Magnus Dimert New CEO for Adlibris

By Bert Menninga on 2011-02-21
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Starting Feb. 21, Magnus Dimert takes over at online book retailer Adlibris.

Photo: Caroline Andersson

Online book retailer Adlibris gets a new/old CEO with Magnus Dimert, most recently head of book publisher Bonnierförlagen's consumer and logistics business area. He starts Feb. 21.

Dimert worked previously at Adlibris and was CEO from 2002-2008. He takes over from Pär Svärdson.

"I look forward to developing Adlibris further," says Dimert.

Seven of Ten Recommend Online Book Retailer Adlibris

By Bert Menninga on 2010-09-30
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Ad Libris is No. 2 - behind Ikea - when it comes to brands consumers recommend to another in Sweden.

Market, an industry magazine for retailers, has conducted a survey of 1,500 consumers, asking which companies they would recommend to relatives, friends and acquaintances. The Swedish online book retailer Adlibris landed at No. 2 on the list - the only brand recommended more often was Ikea.

Read E-books Via Adlibris' iPhone App Update

By Bert Menninga on 2010-08-16
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With 6 million searchable titles, tips and the ability to buy e-books directly on your cell phone, the Adlibris iPhone app update gives you more.

Now you can buy, download and read e-books on the same platform with Swedish online book retailer Adlibris' new updated app for the iPhone. The app is a living library - all e-books that Adlibris sells are available on the app, and even the e-books users have already bought are accessible.

Adlibris Kids Are Here

By Bert Menninga on 2010-05-17
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Online book retailer adds a branch for children.

Sweden's biggest online bookstore for children was launched on Wednesday - Adlibris Kids. The site has some 5,000 children's book titles for kids up to 12 years old, with clear age categories, information, campaigns and book tips from both kids and adults. Kids can also search for books by age.

"We're aiming to be the biggest sellers of children's books," says Pär Svärdson, CEO for Adlibris.

Adlibris launches Letto, a Swedish e-reader

By Niklas Sessler on 2010-02-10
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The Nordic countries’ biggest online book retailer Adlibris today launches a Swedish e-reader, Letto. A special online book store for e-books adapted for Letto and other e-readers opened as well, with books in the open format epub. 

"Letto is a new way to read books," says Pär Svärdson, CEO of Adlibris. "We have looked at e-books for a decade, but it seems they are beginning to be taken seriously now."

The latest Swedish books as well as a broad selection of classics are easy to find and download at www.adlibris.com/letto.

Prime Time

By Niklas Sessler on 2009-04-02
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Swedish Prime Minister Fredrik Reinfeldt highlights AdLibris's recession-resistant business.

Foto: Anders Cserkuti

Prime Minister Fredrik Reinfeldt, who is on tour in Sweden, visited AdLibris's warehouse in Morgongåva this week.  His visit highlights a business that is growing, despite a challenged economy.