Bonnier News - Niina Leino

Olivia Does Crowdsourcing

By Bert Menninga on 2011-09-09
in
Finland's Olivia magazine to publish February issue using crowdsourcing: Readers will be deciding the content.

Bonnier Publications in Finland launches a new kind of digital concept for the Olivia brand: the Open Olivia platform launches today.

Open Olivia is based on crowdsourcing. It is a web platform where readers can build the February issue of Olivia magazine. The digital tool allows readers to participate in the editorial staff's work, provide feedback and decide on some parts of the magazine content and layout via the website omaolivia.fi. Open Olivia is hosted by the authors of Olivia magazine.

Onward with Olivia

By Bert Menninga on 2010-05-26
in
With Editor-in-Chief Niina Leino at the helm, Finland's Olivia magazine has plenty to celebrate.

On Saturday May 29, girls named Olivia across Finland will be celebrating their name day - and Finland's Olivia magazine will be celebrating along with the rest of them. Olivia, which was launched in 2007, has plenty of reason to celebrate. The magazine is already turning a profit and it not only has the fastest growing readership of any magazine in the highly competitive Finnish media market (133,000 and up 20 percent from 2009), it is also No. 3 in ad sales.