Bonnier News - Louise Bratt

Size Hero a Tough VeckoRevyn Campaign

Swedish women's magazine VeckoRevyn takes on the body-size tyranny of the fashion industry with a new campaign. Editor-in-Chief Louise Bratt explains why.

Swedish women's magazine VeckoRevyn is taking a position on an issue that the editorial team is passionate about: how women are portrayed in the media. With the campaign Size Hero, Editor-in-Chief Louise Bratt together with her team hope to put pressure on the fashion industry and media.