Bonnier News - I Form

I Form's Kvindeløb Races Attract 35,000

I Form magazine has made a hit with its women's Kvindeløb races, which are held throughout Denmark and Sweden.

Seven years ago, when Denmark's i Form fitness magazine started up its first women's race - the i Form Kvindeløb, some 3,000 Danish women took part. The race went through Copenhagen, and the women could run either 5K or 10K. Since then, the race has taken off, with counterparts in the three next biggest cities in Denmark and in September 2009, in the Swedish city of Malmö.