Bonnier News - Homeenter

Homeenter Pushes Digital Membership

By Bert Menninga on 2010-10-14
in
Members of Swedish mail-order club Homeenter get faster, better and more environmental information thanks to digital membership.

Nordic mail-order club Homeenter's 600,000 members can now get their club-member magazines via e-mail instead of by post. By digitalizing, Homeenter can offer better service and faster information to its members - while lowering costs. for the company.

Homeenter Wins With More Clubs

By Bert Menninga on 2010-06-21
in
From music to DVDs, chocolate to crafts, Homeenter has a mail-order club for just about everyone.

On the walls of Homeenter's conference room, a row of magazines with music stars on the covers line the walls. Some four decades of hairstyles give a strong sense of the soul of Homeenter, which opened in 1973 as the Scandinavian Music Club. "We started with music," says Henrik Hjorth, CEO of Homeenter, which is what the company has been called since 2006. "Our first big star was Bruce Springsteen - before he was so popular."