New initiative, Bonnier Digital International, to start up with Jonas von Hedenberg at the helm.
Watch out world, Bonnier Digital International is on the way. The new unit, a part of Bonnier Digital, will establish the brand outside Sweden and the other home markets of Bonnier, with a clear focus on Asia. Jonas von Hedenberg, currently executive vice president at Bonnier Tidskrifter, will be starting up BDI with the help of recent Stockholm School of Economics graduate Ashley Sullivan.
"Bonnier is already well-established in the Nordic region, parts of Europe and the U.S.