U.K.-based book publisher Bonnier Publishing puts the smell in books with new division: Smellessence.
The sweet smell of success was in the air at the Frankfurt Book Fair this year when Bonnier Publishing revealed the latest thing in children's books - a new kind of smelly book.
Using new technology based on micro encapsulation, the scents are touch activated, can be made to replicate any smell, from pineapples to old trainers, and crucially for books, have a shelf life of up to three years.
Bonnier Publishing has set up a new division, Smellessence, and will launch with three adventure story books and a charity-