Bonnier News - February 2010

Movie Theaters Turn Out the Lights for an Hour

By Niklas Sessler on 2010-02-26
in
Movie theater chain SF Bio will take part in Earth Hour by turning off all its neon lights.

The world's biggest environmental demonstration takes place on Saturday March 27, 2010 from 8:30-9:30 p.m. Through a simple act - simply turning out the lights for one hour - people around the world will show their support for the environment and challenge those in power to respond to the issue.

"Naturally we won't be turning out the lights in the lobbies or other areas where our customer's safety and comfort would be compromised," says Thomas Runfors, chief information officer at SF Bio.

Coming to a Swedish Theater Near You

By Bert Menninga on 2010-02-26
in
Recent successes of 3D movies spur SF Bio investment in technology.

Analysts worldwide have declared that 3D movies have come of age, following the success of the 3D blockbuster Avatar. A range of 3D movies are set to follow wide release in 2010 release - Tim Burton's Alice in Wonderland is next on the calendar. The SF Bio movie chain is readying itself for the expected 3D explosion by equipping its theaters with 3D technology. Theaters in ten cities will be getting new equipment at a cost of 1 million SEK per theater.

Protecting Oceans

By Dean Turcol on 2010-02-25
in
TransWorld SURF to put out "The Surfrider Foundation Issue."

For April 2010's issue, TransWorld SURF partners with the Surfrider Foundation to donate 20 percent of the issue's proceeds directly to the Surfrider Foundation. Surfrider is a non-profit grassroots organization dedicated to the protection and enjoyment of the world's oceans, waves and beaches. Surfrider played a crucial role in the "Save Trestles" campaign that successfully blocked the building of a toll road through a California State park, among a wide range of other important marine causes both local and national.

 

 

 

Bonnier Publications Shows Profit in 2009

By Bert Menninga on 2010-02-24
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Bonnier Publications ended 2009 in the black, thanks to strategic planning.

Despite an economic crisis and plummeting ad sales, Bonnier Publications ended 2009 with a profit of SEK 205 million, a result that ranks it among the best in the magazine industry. With headquarters in Copenhagen, Bonnier Publications publishes a range of language editions of the titles Illustreret Videnskab, Historie, Bo Bedre, I Form, idényt and Costume, among others. Markets include Denmark, Norway, Sweden, Finland, Russia and the Netherlands.

New Digital Ads for Bonnier Corporation

By Bert Menninga on 2010-02-23
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Bonnier Corporation will work with ZPAN, a new digital ad network in the U.S.

Bonnier Corporation joins 14 other publishing groups in a new cross-publisher digital ad network for magazines. The network was launched by Zinio, a San Francisco-based company that provides a digital newsstand for buying and reading magazines online and has the top free News app on iPhone. The network, dubbed Zinio's Publisher Advertising Network (ZPAN), will run the first ads in March and April across a range of magazines, including SKI Magazine.

 

TARA Tops in Norway

By Linnea Pontvik on 2010-02-23
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TARA wins readers, with circulation up 31 percent in 2009.

Five years after launching, TARA has grown more than any other women's magazine in Norway. Circulation stands now at 51,000, an increase of 31 percent since 2008.

"We are naturally happy with our success, but it isn't a complete surprise," says Editor-in-Chief Torunn Pettersen.

Ski Plus TV Deal Expands

By Dean Turcol on 2010-02-19
in
TV deal expansion set for SKI and Skiing magazines and Warren Miller Entertainment.

Mike Federle, group publisher of SKI and Skiing and Warren Miller of Warren Miller Entertainment, both part of Bonnier Corporation, have struck a deal with the Ski Channel to extend their current TV rights agreement and marketing partnership.

Awards for Show Me How

By Bert Menninga on 2010-02-19
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Weldon Owen's international succes, Show Me How, wins two awards.

Show Me How, one of Weldon Owen's top titles with 410,000 copies sold in 17 international editions, recently won the Booksellers' Medal of Honor from the Dutch publisher and bookseller industry organization CPNB. The award, which is given to non-fiction books published in the Netherlands, is for books that that not only do a great job of informing readers about a topic without any prior knowledge, but also serve as ambassadors for all books within the genre.The various titles are as ambassador of all books in their genre.

S for Swedish Gossip

By Bert Menninga on 2010-02-18
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The new S magazine aims to give celebrity watchers a better read.

The first issue of S, a new Swedish magazine covering celebrity news in a tougher, broader and timelier fashion, will arrive on newsstands on Feb. 25. The magazine, a bi-monthly, is the brainchild of Amelia Adamo, the woman behind a number of Bonnier Tidskrifter titles. Adamo set the task of developing the magazine to Pamela Andersson, editor-in-chief of royalty-watcher Queen magazine, which will be discontinued. "S magazine won't deal in speculation and rumors," says Adamo.

Ads up at select Bonnier Corporation titles

By Bert Menninga on 2010-02-17
in
Ad sales increase at Saveur and Babytalk despite the current advertising crisis.

Bonnier Corporation's Saveur is already up 23 percent in ad pages for the first quarter of 2010. That's even more remarkable considering the title was up nearly 13 percent for all of 2009, a year of seriously sagging advertising sales worldwide. The popular food magazine isn't the only one boasting increased ad sales in the Bonnier Corporation family: Babytalk's February issue was up 21 percent in ad pages over last year as well.