Bonnier News - January 2010

Nightline Story featuring Bonnier

By Dean Turcol on 2010-01-29
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PopSci editor-in-chief Mark Jannot and R&D's Sara Öhrvall comments on iPad.

An estimated 4.15 million viewers tuned into ABC's Nightline last night featuring a story on Apple's new iPad with reaction from Bonnier.

Nightline talked to Sara Öhrvall, head of Bonnier Research & Development, and Mark Jannot, editor-in-chief of Popular Science, on the reader experience and the device's potential impact on the publishing industry.

Swedish Cinema Record

By Martin Strömberg on 2010-01-27
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Swedish cinemas attracted a record audience during the past Christmas and New Year. Visits at SF Bio cinemas were up 32% compared to last year.

"The best thing is that the audience wanted to see a very large variety of films," says Jan Bernhardsson, CEO SF Bio. "We notice the desire of the audience to gather together in front of really good stories."

Among the films that drew much public during the weekends are Avatar, both in 3D and conventional 35 mm film, Sherlock Holmes, Alvin and the Chipmunks: The Squeakquel, The Girl Who Kicked the Hornet's Nest, Bright Star and New Moon.

Twitter names Parenting.com a Suggested User in the Family Category

By Linnea Pontvik on 2010-01-27
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The social networking site Twitter has listed Parenting.com among the best sites to follow in the family category in its newly-revamped official suggested user list. Fellow Bonnier title Saveur was also named to the list in the food & drink category.

Weldon Owen-cookbook #1 in Williams-Sonoma stores

By Linnea Pontvik on 2010-01-26
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20,000 copies of Ebelskivers sold in December.

Weldon Owen-published book Ebelskivers was the #1 selling cookbook at Williams-Sonoma stores in December, selling over 20,000 copies in December and 50,000 copies since its September publication.

Ebelskivers, stovetop filled Danish pancakes, are one of the hottest trends in cooking right now.

 

"I Don't Want Your Baby Advice"

By Niklas Sessler on 2010-01-21
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Parenting.com's and CNN.com's co-branded piece on dealing with all the unsolicited advice that comes with pregnancy appeared on CNN Living.

Read the story here.

Last Chance to Nominate for Sales Awards

By Niklas Sessler on 2010-01-18
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This Wednesday, January 20, is your last chance to nominate for Bonnier Sales Awards 2009.

The Bonnier Sales Awards reward the best advertising sales representatives across Bonnier.

All Sales Managers and Sales Representatives within advertising sales, employed by a Bonnier company, are eligible to compete for this prestigious cash prize. 

The categories are:

Field Sales Representative of the Year (10,000 EUR)

Telephone Sales Representative of the Year (10,000 EUR)

Sales Manager of the Year (10,000 EUR)

TransWorld Wants MTV and MTV Wants TransWorld

By Dean Turcol on 2010-01-14
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For the first time ever, a TransWorld TV show will be hitting the airwaves on an MTV network in slots that the network considers prime time. But it’s even better than that: Not just one but two shows will air. TransWorld SNOWboarding and TransWorld SKATEboarding both have scored one-hour specials on MTV2.  

"This is a major breakthrough for the TransWorld brand, as both of these shows integrate the brand into the programming by emphasizing the respect these A-list athletes have for TransWorld," says Michael Starobin, Bonnier's vice president of media development. "Additionally, MTV2 is available in 75 million households, making these specials an important part of our sponsors' marketing programs." TransWorld's Team Shoot Out is sponsored by Ball Park Franks, and Skate & Create is sponsored by Monster Energy Drink.

MTV3 News Launches Cooperation with Wall Street

By Leena Mentula on 2010-01-05
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MTV3 News is the first European TV channel to launch cooperation with US stock exchange company NASDAQ OMX.

The most important stock market events of the week will be analysed once a week on the MTV3 News website by a NASDAQ OMX New York analyst. Straight from Wall Street, New York, the market review videos will be produced exclusively for MTV3 News, with a new video released every Tuesday.

NASDAQ OMX is the world's largest exchange company operating in more than 50 countries on six continents.

Cooperation with NASDAQ OMX is a valuable contribution to the financial news provision of MTV3 News.

New Managing Director at Five Mile Press

By Niklas Sessler on 2010-01-04
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The Five Mile Press in Melbourne announces that Alexandra Maramenides has been appointed Managing Director.

Alexandra Maramenides, who was until recently Children's Rights director at Simon and Schuster UK, will be joining the company in January 2010.